Say NO to SeaWorld!

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By allowing SeaWorld’s float into the parade, Tournament of Roses officials are promoting an industry that routinely abuses animals, but now PETA is urging Tournament of Roses President R. Scott Jenkins to require an update to SeaWorld’s float design that more accurately depicts what the orcas at SeaWorld endure.


Our float design features an orca struggling to get free from a restrictive fish bowl, which is surrounded by a sea of chains and locks. The float’s tagline reads, “SeaWorld of Hurt—Where Happiness Tanks.”

Orcas are powerful, intelligent animals who, in their natural habitat, swim up to 100 miles a day and maintain complex social bonds with members of their pods. SeaWorld deprives orcas of all the richness of their natural environment while forcing them to “perform” silly tricks for amphitheaters full of noisy, frightening crowds.

Click here to tell Rose Parade officials to cancel the SeaWorld float, and tell everyone you know to stay away from SeaWorld.


Things at SeaWorld are not looking good—even its owners are jumping ship. Following declining ticket sales and a public outcry over the documentary Blackfish, the chair of SeaWorld’s  board of directors David D’Alessandro sold 43,179 shares of the company’s stock.

The move is not surprising considering the criticism that SeaWorld has faced since Blackfish aired on CNN in October and November. The documentary trended on Twitter during its first airing, and it’s continued to receive attention as dozens of celebrities such as Rob Lowe, Zach Braff, and Michelle Rodriguez urge their followers to boycott the marine animal prison. PETA, too, has been working tirelessly to raise awareness of Blackfish: Most recently, PETA demonstrators protested a SeaWorld float that is scheduled to appear in the Rose Parade this January, and PETA called on authorities in Florida to charge SeaWorld with felony cruelty to animals.


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